The #1 fitness marketing platform & website designs for generating more clients.

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Save Your Fitness Clients

…before you have to. If you are in a bodybuilding competition or a triathlon, the time to train is before the event. If you’re going to take a test, you study before the test. If you have a hot date, … Continued

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Marketing Brain Fitness

Are certain types of exercise better for the brain? A new study indicates that in fact certain types of exercise are better for the brain.  It’s information you could use to market your fitness services. The study, published in the … Continued

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The Key to Your Fitness Website is Usability

Recently, our company added a fitness program that requires us to register and sign-up through a third party website.  In this case, there was one particular task everyone needed to complete in order to confirm their participation. Instructions were sent … Continued

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What Do Your Fitness Clients Want?

This is a more important question for your fitness marketing than what they need. They need to workout more, alter their diets, lose weight, strengthen muscles, lower blood pressure and increase endurance.   They need to lift, jog, swim, pedal, … Continued

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Preparing for the Inevitable Shift

When contractors put down concrete for a sidewalk, they create breakpoints.  The lines that separate the concrete into sections. Why? Because the ground shifts over time and the concrete cracks.  But the breaks make it so that when a crack … Continued

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Marketing Delayed Gratification

Fitness is an act of personal hygiene.  It’s is the act of deliberately making a hard decision – early and often – to avoid major problems on down the road. It is, for most, and act of delayed gratification.  An … Continued

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Targeting the Unfitbits

It’s a sad state indeed when people feel they need to cheat their personal fitness devices. But, in order to scam on insurance or work sponsored fitness programs, that exactly what the ingeniously lazy are doing: If only they would … Continued

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Marketing to Doubt

In fitness – as in politics or sales – we love the swagger of certainty. It’s the current appeal of Donald Trump.  A big part of his persona is that he’s certain he’s going to win. We like to promote … Continued

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